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From The Economic Times

Center-Right Owned by Bennett, Coleman & Co.

JioHotstar launches StreamToCart Ads, enabling in-stream shopping through Instamart

JioHotstar launches StreamToCart Ads, enabling in-stream shopping through Instamart

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Introducing a game-changer in digital advertising, JioHotstar has launched StreamToCart Ads, an interactive format that merges streaming with online shopping. Viewers can now browse and directly add products to their shopping carts without interrupting their viewing, consequently boosting user…

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