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From Deccan Herald

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CCPA fines Britannia Rs 1 lakh for misleading ‘100% whole wheat’ bread claim

CCPA fines Britannia Rs 1 lakh for misleading ‘100% whole wheat’ bread claim

RSS excerpt

New Delhi: The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs 1 lakh on Britannia Industries Ltd for a misleading advertisement claiming its bread was “100% whole wheat” despite the product containing only 62 per cent wheat. In an order dated October 22, CCPA Chief…

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