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From The Economic Times

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India’s OTT market attracts new bets, but turning viewers into revenue remains tough

India’s OTT market attracts new bets, but turning viewers into revenue remains tough

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India's OTT market continues to grow with new platforms targeting niche demographics and unique content offerings. Recent launches include Tiger TV and Brew TV, aiming to attract Hindi, Punjabi, and independent filmmakers. These platforms face the challenge of low average revenue per user despite…

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