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From The Economic Times

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BARC blackout opens a new channel for TV viewership data

BARC blackout opens a new channel for TV viewership data

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The suspension of Broadcast Audience Research Council ratings has prompted new interest in RPD-based data collection for TV viewership. GTPL Hathway has started sharing data from connected set-top boxes to track channel viewing. While Tata Play has utilized RPD for internal purposes, concerns remain…

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