In 2020, Molly Wolchansky started The Agent Nest with $500; by 2024, the real-estate marketing platform was generating an estimated $120,000 a year

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Wolchansky first created social media content for her mother, who used to work as a real-estate agent. Other agents as well showed interest in the material. That gave her an idea of the demand for affordable marketing resources. Later, she worked with real-estate professionals through a marketing…