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From The Economic Times

Center-Right Owned by Bennett, Coleman & Co.

Indian pharma: Unethical practices, marketing rules under lens; new review body set up

Indian pharma: Unethical practices, marketing rules under lens; new review body set up

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The review comes against the backdrop of the Uniform Code for Pharmaceutical Marketing Practices (UCPMP), which was introduced in 2015 as a voluntary, industry-led mechanism to promote ethical conduct in pharmaceutical marketing and regulate interactions between drug companies and healthcare…

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