How a Chinese ice cream stall built a 59,000-store empire, surpassed Mcdonald’s in outlets and took its $1 desserts global

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Mixue has swiftly made its mark in the competitive landscape of affordable desserts and beverages. With a diverse menu featuring soft-serve ice cream, refreshing fruit drinks, tea, milk tea, and coffee, the chain has grown to nearly 60,000 locations around the globe by December 2025. Its strategic…