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Britannia Told To Drop “100% Whole Wheat Bread” Claim: CCPA Says Atta Is Only 62% Of Loaf

Britannia Told To Drop “100% Whole Wheat Bread” Claim: CCPA Says Atta Is Only 62% Of Loaf

RSS excerpt

Anyone reaching for a loaf marked "100% Whole Wheat Bread" is likely to assume that is exactly what is inside. India's consumer regulator has now ruled that, in Britannia Industries' case, the label gave the wrong impression. The Central Consumer Protection Authority (CCPA) has directed the company…

✦ Single Source 1 news outlet reporting

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Reported by a single newsroom so far. Other outlets have not independently corroborated this story yet.

Coverage Bias Distribution

Based on 1 reporting publisher
Left / Center-Left 0 (0%)
Center 0 (0%)
Center-Right / Right 1 (100%)

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