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From The Economic Times

Center-Right Owned by Bennett, Coleman & Co.

'Advertising spends may keep growing in high single digits'

'Advertising spends may keep growing in high single digits'

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The festive season is a major business driver for automobiles, electronics and gadgets, beauty and personal care, and home decor. India's annual advertising expenditure (adex) is estimated at Rs 1.5 lakh crore to Rs 2 lakh crore, with an ad-to-GDP ratio of 0.5%.

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