How Alive India Brought ITC Sunfeast Mom’s Magic SHINES’ ‘Kolkata’s Shiniest Pujo Pandal’ to Life

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From Concept to Creation: Alive India’s founder-led experiential marketing partnership with ITC transformed the signature shine of Mom’s Magic SHINES biscuits into a 1,200 sq. ft. illuminated Durga Puja landmark at Harish Park, Kolkata. Kolkata, 27 October 2026: Behind every extraordinary brand…