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From The Economic Times

Center-Right Owned by Bennett, Coleman & Co.

Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categories

Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categories

RSS excerpt

Myntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from non-metro markets rose 74% during the festival period. Additionally, visits increased by 25% compared with the last edition of the event. The festival…

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