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Hermes Birkin bags built their reputation on rarity, but shifting resale demand is changing the conversation

Hermes Birkin bags built their reputation on rarity, but shifting resale demand is changing the conversation

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The Hermes Birkin bag is losing some of its scarcity-driven appeal as second-hand supply grows and resale prices fall from pandemic-era highs. The shift is putting pressure on a luxury business model built around exclusivity, demand and high resale premiums.

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