From The Economic Times
Center-Right Owned by Bennett, Coleman & Co.How Coachella helped Demi Marchese build 12th Tribe into a $250 million fashion brand
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Demi Marchese launched 12th Tribe with just $800 in 2015, packing orders at night while working for her mother. A decade later, her fashion brand had generated more than $250 million in lifetime revenue, grown beyond festival outfits and expanded without outside funding.
