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From The Economic Times

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Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain ground

Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain ground

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Gen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’s Beauty report, which covers consumption trends from August 2025 to August 2026.

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