Meet Karthik Shanadi and Luke McGurrin, who started an apparel business with just $500; by 2024, their merchandise business was generating an estimated $10 million a year

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Shanadi and McGurrin founded Greek House in 2013. They struggled to find a supplier that could make customised clothing for a fraternity fundraiser at the university. They wanted it to be made quickly , offered different designs and cheap. They did not rely on existing suppliers. Instead, they…