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From The Economic Times

Center-Right Owned by Bennett, Coleman & Co.

Reality shows, cricket turn advertisers' safe bets

Reality shows, cricket turn advertisers' safe bets

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Established non-fiction shows such as Bigg Boss and Kaun Banega Crorepati have continued to attract advertisers despite the blackout. Bigg Boss has roped in 95 sponsors across its language editions, while KBC has secured 25 sponsors. Cricket is also drawing advertiser interest, with India matches…

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