From The Economic Times
Center-Right Owned by Bennett, Coleman & Co.GTPL Hathway begins publishing TV viewership data from 10,000+ set-top boxes
RSS excerpt
GTPL Hathway has introduced audience viewership data for TV channels through its set-top boxes across various markets. This is an industry first and adheres to the guidelines from the Ministry of Information & Broadcasting. It uses return path data to derive insights without collecting personally…
