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From The Economic Times

Center-Right Owned by Bennett, Coleman & Co.

Zee 5 launches ZAP with Saptharushi to deliver privacy-first audience intelligence

Zee 5 launches ZAP with Saptharushi to deliver privacy-first audience intelligence

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Zee 5 has introduced the Zee 5 Audience Platform, called ZAP, to enhance advertising through targeted audience insights. The platform uses viewing behavior and consented signals from various sectors to optimize campaigns. It allows brands to create precise audience cohorts based on specific business…

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