From The Federal
Center-Left Owned by New Generation Media Corporation Pvt. Ltd.Instant loans to SIP gifts, how finance firms are monetising the festive season
What's behind this
Indian liquor makers are anticipating a busy season as festive celebrations and wedding toasts drive demand. Prowess Advisors reports that the country’s drinks market is expanding by 3–5% in volume and 8–10% in revenue, indicating a shift toward premium products. At the same time, the broader packaged food and beverage sector is projected to add nearly USD 47 billion over the next five years, reaching about USD 150 billion by 2030, fueled by a growing consumer base. Related market activity includes a decline in gold prices as the wedding season begins.
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Fintechs and fund houses tap festive sentiment, blending rewards, credit and SIPs to capture a larger share of India's retail wallet
RSS excerpt
Fintechs and fund houses tap festive sentiment, blending rewards, credit and SIPs to capture a larger share of India's retail wallet
