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AI search gains 3-fold influence over traditional search in shopping decisions: McKinsey

AI search gains 3-fold influence over traditional search in shopping decisions: McKinsey

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    Artificial intelligence-powered search tools are becoming a stronger influence on consumer buying decisions than traditional search engines, with nearly one-third of AI shoppers identifying them as the biggest factor behind their most recent purchase, according to a report by McKinsey.

    — Livemint

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Artificial intelligence-powered search tools are becoming a stronger influence on consumer buying decisions than traditional search engines, with nearly one-third of AI shoppers identifying them as the biggest factor behind their most recent purchase, according to a report by McKinsey.

Coverage arrived over 71 hours — first from Livemint, latest from India TV.

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Livemint Center-Right HT Media Ltd. Current article

AI search gains 3-fold influence over traditional search in shopping decisions: McKinsey

Artificial intelligence-powered search tools are becoming a stronger influence on consumer buying decisions than traditional search engines, with nearly one-third of AI shoppers identifying them as the biggest factor behind their most recent purchase, according to a report by McKinsey.

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