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From The New Indian Express

Center Owned by Express Publications (Madurai) Ltd.

In a first, MCD mulls over AI-based mapping of ad hoardings for revenue

In a first, MCD mulls over AI-based mapping of ad hoardings for revenue

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NEW DELHI: The Municipal Corporation of Delhi (MCD) is planning to use artificial intelligence (AI) and digital mapping to identify outdoor advertising sites across the city, detect unauthorised hoardings and explore new avenues to increase its revenue, officials said on Tuesday. Under a proposed…

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