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From The Hindu

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Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO

Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO

RSS excerpt

Martin Nydegger says Switzerland Tourism is expanding its strategic focus on south India, adding that holidaymakers and business travellers from Karnataka and the rest of south India account for 14.1% and 28.4%, respectively, of the tourism authority’s market

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  • India Today Living Media India
  • Kashmir Life Kashmir Life
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  • Orissa Post Eastern Media Ltd (Sambad Group)
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