From The Hindu
Owned by Kasturi & Sons Ltd.CM Vijay inaugurates distribution of cakes, greeting cards and sweet pongal to children
What's behind this
India’s birthday economy has expanded into a multibillion‑dollar market, driven by rising disposable incomes, rapid urbanisation and a cultural shift toward more elaborate personal‑milestone celebrations, according to a report. The same source notes that by late 2035… (the excerpt does not specify further). In a related event, CM Vijay inaugurated the distribution of cakes, greeting cards and sweet pongal to children on Children’s Day, observed on November 14.
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RSS excerpt
Initiative marks Children’s Day, celebrated on November 14