From DT Next
Owned by Daily Thanthi GroupStar Health's Neo targets younger customers; eyes shift from parental, corporate covers
What's behind this
Star Health and Allied Insurance has launched a new health‑insurance product called Neo aimed at younger Indians, seeking to shift focus from parental and corporate covers. The company noted that less than 40% of its new customers last year were under 35, prompting the effort to tap the country’s young population. Neo is designed to incentivise early entry with premium‑protection features and wellness benefits. The launch was announced on Thursday. In related comments, the CEO called for greater regulatory oversight of the healthcare sector amid rising medical‑inflation concerns.
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RSS excerpt
CHENNAI: With less than 40% of its new customers last year aged below 35, Star Health and Allied Insurance is looking to tap India's young population with a new health insurance product that incentivises early entry through premium protection and wellness benefits. On Thursday, the company announced…
